Pretty Bird is a brand for the outdoor hard working, hard playing woman. It is the culmination of all the passions of one woman – Grace Roche.
Where did the idea for business come from?
Well Grace, is a farmer’s only daughter who worked with her brothers on the family farm from childhood right up until going to university. A keen animal lover, Grace has also spent some time working in the horse racing industry and currently helps her husband Raymond on their dairy and dry stock farms.
Visiting the Irish National Ploughing Championships in recent years, Grace was struck by the very limited range of women’s outdoor work wear in comparison to a huge selection of men’s work wear. So she decided to do something about it and Pretty Bird was born!
Grace is Farmer, Wannabe Gardener, DIY and Shabby Chic Upcycling Lover, Animal and Nature Lover, Festival Goer and all round Outdoor Enthusiast and…. at the back of all these is a “girly girl” who likes to look good whether she out pulling weeds, milking cows or just going for a summers stroll.
Grace is joined in this business by her husband Raymond and has the support of a powerful team of women at Momentum Consulting behind her.
Raymond is an IT Manager with a background in customer service delivery. Also a part-time dairy farmer (in partnership with his dad), he loves the balance of his days which are spent partly in front of a computer, partly immersed in nature and farming.